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Winters & Associates is a corporate development, public relations
and integrated marketing services firm serving clients in Huntsville,
Alabama, and the surrounding area. George Winters, APR, started
the company in 2001 after leaving a 21-year career at BellSouth
to pursue his entrepreneurial interests and lifelong ambition. The
firm operates presently as a consultancy in public relations, integrated
marketing communications and services, corporate development and
political communications.
Winters is an experienced strategist as well as an accomplished
implementer of PR and marketing tactics and initiatives. He has
in depth knowledge of public and customer behavior and a developed
sense of how target audiences respond to public relations and marketing
communications initiatives. In addition to his extensive experience
in many aspects of public communication, Winters understands the
specific needs of his clients and grasps the market potential of
the client companies. He is an out-of-the box thinker, a diligent
planner and detail oriented project manager. He is an entrepreneurial,
solutions-driven leader focused on results that make a difference
in the performance of his client companies. He has an extensive
contact base in the business, government and non-profit communities.
Winters helps client companies understand that communication with
their stakeholder audiences is a continuous building process. Each
company has a special set of circumstances in which it operates.
And, each firm has key constituencies that influence the success
of the company. By identifying those critical stakeholders and developing
communications programming to communicate to them in terms that
satisfy mutual interests, Winters builds corporate relationships
and reputation for his clients that result in the only business
objective, profitable market share.
Through integration of public relations initiatives and the marketing
efforts, Winters & Associates helps clients large and small reach
their corporate potential. His interest in entrepreneurial development
is reflected in his assistance to promising small companies. His
multi-dimensional experience as a local executive for the one of
the largest Fortune 500 companies prepared him to look for opportunities
for publicly held corporations that might otherwise go unnoticed.
Winters recommends strategies for corporate clients that make good
business sense and helps them accomplish selected initiatives that
cause desired behavior within targeted audiences. Winters' focused
and strategic creativity coupled with excellent tactical implementation
skills help clients accomplish their business objectives while holding
expenses to an acceptable level.
Applied Integrated Marketing (AIM) For Profitable Market
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